Welcome aboard
Who we are, and what you'll find here
Boat Updates is your source from the boating world. We track the news that moves the industry, cover the boat shows where it all debuts, and run influencer marketing campaigns for boat manufacturers and charter companies — always without showroom gloss.
Read the updates, plan your next show, and work with our creators — all from one dock.
Boating world updates
The news, launches, and shifts moving the boating world.
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Influencer marketing
Campaigns for manufacturers and charters, run by creators boaters trust.
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Boat show coverage
Debuts and debriefs from every major show floor.
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Email marketing
Lifecycle email programs for brokerages and boating brands, run for you.
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Our FLIBS 2026 preview
Ten days out, the Fort Lauderdale International Boat Show is shaping up to be a lot more than a dock full of new boats.
Jake Harris · Editor · Oct 19, 2026
Weekly
Updates
Every
Major boat show
Vetted
Creator partners
Fresh off the press
Latest from the waterfront
Boat Shows
The Annapolis Boat Show Finds Its Stride
The Annapolis Boat Show has hit its stride, delivering an approachable layout, strong boat selection, and an easygoing dockside experience despite a weather-shortened weekend
Jake Harris · Oct 13, 2026
Industry News
A Princess Built to Rule: Meet the C48 Open
Princess enters the outboard game with a 50-plus-knot luxury dayboat.
Jake Harris · Oct 5, 2026
Industry News
The Rise of Boating Influencers Could Lift the Entire Industry. If it hasn't already..
A boat show can put someone beside a boat. A boating creator can help them imagine what they would do with it.
Jake Harris · Oct 1, 2026
Destinations
Race World Offshore Key West World Championships: Fast Boats, Cold Drinks & Island craziness
The Key West Classic is upon us. Here is what you can expect during race week.
Jake Harris · Sep 23, 2026
Boat Shows
Annapolis Powerboat Show - Our First Show of the year and it's going to be a good one
Kicking Off Our Boat Show Season. What should we expect?
Jake Harris · Sep 22, 2026
Boat Shows
It's almost time! Find us at FLIBS!
Our itinerary for our favorite weekend of the year! Let's connect!
Jake Harris · Sep 22, 2026
For manufacturers, charters & brokerages
We don't just report on boating — we market it.
Boat Updates runs influencer campaigns built specifically for the marine world. Boat manufacturers, charter companies, and marine brands partner with our vetted roster of creators — reviewers and liveaboards whose audiences don't just watch boating content, they act on it.
And we build and run the email programs that keep you in front of buyers between boat shows — the welcome flows, follow-ups, and reactivations that turn a list into showings and sales.
Influencer campaigns
Sponsored stories
Launches and sea trials told by creators your buyers already trust.
Product placement
Your gear in real hands, on real water — documented over weeks, not a studio afternoon.
Charter & destination features
Fleets and anchorages showcased to audiences actively planning their next trip.
Email marketing
It starts with capture: signup forms and boat-show lead intake that actually exist and actually work. From there we run the full lifecycle inside your own platform, on your domain — your list never leaves your account.
Welcome
A first-week sequence that turns a new subscriber into a conversation
Lead nurture
Follow-up matched to what a buyer told you they want: boat type, size, budget
Reactivation
Structured campaigns that wake up past buyers and lapsed leads
About Boat Updates
Written by people who actually keep a hull wet.
Boat Updates is an independent voice on the boating world. We report on industry shifts, field-test the gear we'd trust in bad weather, and map the anchorages worth the fuel — all without showroom gloss.