Do we need to buy new software?

No. We work in the platform you already have. If you don't have one, we'll stand one up in your name and build on it — you own the account.

Who owns our list and data?

You do. Everything lives in your platform, under your domain. We just run it.

How fast will we see anything?

Capture and your welcome journey are typically live within two weeks of setup. Reactivation results build over the first 90 days — that's why our pilot runs a full quarter.

Every program starts with the audit, and scope depends on your list and platform. Ask us — we'll give you a straight number before any work starts.

Do you also do social and influencer marketing?

Yes — Boat Updates runs creator partnerships and content programs too. Most clients start with email; we can talk about the rest once your inbox is working.

Boat Updates · Marketing

Email Marketing for Boating Companies

Your buyers are in your inbox — or they would be, if anyone was running it. Boat Updates builds and runs lifecycle email programs for brokerages and boating brands: the welcome flows, follow-ups, and reactivations that turn a list into showings and sales.

Request your email audit

The problem

Most boating companies collect email addresses and then do nothing with them.

In a recent Boat Updates review of mid-size brokerages, half didn't offer an email signup anywhere on their website. Of the ones that did, not one sent a welcome email. Meanwhile, years of past buyers — people who already trust you with six-figure purchases — sit dormant in a CRM nobody emails.

Boats aren't impulse buys. The sale goes to the company that stays in the inbox between boat shows.

What we do

A full lifecycle program, run for you:

Capture

Signup forms and boat-show lead intake that actually exist and actually work

Welcome

A first-week sequence that turns a new subscriber into a conversation

Lead nurture

Follow-up matched to what a buyer told you they want: boat type, size, budget

Post-showing & post-purchase

The follow-through that gets skipped when the dock gets busy

Reactivation

Structured campaigns that wake up past buyers and lapsed leads

Campaigns

Regular sends filled with real content: new listings, walkthroughs, and debut coverage

How it works

01
Audit.
We review your capture, your platform, and what your list has (and hasn't) been hearing. You get a straight report on what's broken and what's possible.
Start with the audit.
A straight look at what your email program is doing today — and what it's leaving on the table.
Request your email audit
02
Build.
We set up the foundations in your own platform: sending authentication, clean lists, working capture, and your welcome journey live — usually within two weeks.
03
Run.
We operate the program month to month — journeys maintained, campaigns written and sent, and reporting on the outcomes that matter: replies, reactivations, and showings booked. Not just open rates.

Why Boat Updates

Run by a lifecycle marketing operator.

Email retention is our day job — the kind of program usually only national brands with in-house teams get, sized for boating companies.

Content is built in.

Our sends carry Boat Updates coverage — new boats, walkthroughs, show reporting — so your list hears from you when there's something worth opening.

Your platform, your data.

We work inside your email platform, on your domain. Your list never leaves your account. Ever.

One company per market.

We won't run a program for your direct competitor. First in your market is the only one in your market.

Who it's for

Yacht brokerages, new-boat dealers, and boating brands with buyers to keep — especially if you have a list (or a CRM full of past buyers) and no one whose job it is to email them.

FAQ

Start with the audit.

A straight look at what your email program is doing today — and what it's leaving on the table.